Paulo Santana
MBA Program Coordinator at FIAP
São Paulo, São Paulo, Brazil
27 - 29 Years
(***) - *** - ****
Last Updated:
August 28 ,2019
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Paulo's Experience

MBA Program Coordinator
MBA in Digital Business - Responsible for conception, positioning, proposal and structure of the first MBA course in Brazil integrally dedicated to digital business transformation. MBA in Strategic Business Management - Responsible for the new positioning and restructuring proposal of the course that has incorporated practices of postmodern management.
August 2017 – Present

MBA Professor
Professor, postgraduate programmes.
September 2016 – Present

WAD l Insight, Strategy & Innovation
Brand strategy firm, provides strategic consumer research, brand building, product and category innovation, and marketing consulting services; Specialities: •Consumer and market insights; •Brand and portfolio strategy; •Brand innovation and re-innovation; •Co-Creation with leading consumers; •Product development and optimization; •In-market communication testing and product assessment.
May 2013 – June 2015

Nuttry Car
Nuttry Car is a STARTUP with a creative solution to help people to consume quality products and the right portion in the rush of day-to-day. •A food company that serves over 7,000 people daily •The Startup was recognized by SEBRAE-SP innovative entrepreneurship in the category of the year 2012; • Achievement of key customers: Natura, Walt Disney Company, W / McCann, Multiplus, Nintendo Corp., HSM, Education Publisher FTD, Banco Indusval, Marketdata, among others; • Project development franchises and representations that have been successfully implemented • Leadership of a successful team of 19 employees and a network of micro-entrepreneurs
May 2011 – May 2013

Banco Modal
Corporate Account
• Attention to corporate clients in the Corporate segment; • Consulting investments to institutional investors, such as large corporations, pension funds, large and medium-sized enterprises; • Funding operations and application of resources to corporate clients; • Provide financial solutions through processes that make financial management more efficient business.
2008 – 2008

Assimédica Planos de Saúde
New Business Coordinator
• Development of strategic planning, and policy and action plan of the commercial department; • Orientation marketing of individual products and corporate businesses; • Promoting the development, training and maintenance of the sales team, composed of independent representatives and officials.
2007 – 2007

• Winner of the national campaign of association of companies among the 87 trainees participating in Brazil • Scheduling and Meeting with CEOs of companies to present the proposal to the association; • Develop relationships with business associates.
November 2004 – December 2005

Consulting Director
Helping companies to: -Maximize the business value of technology -Drive revenue with great customer experience -Differentiate with digital -Build a customer data insights-driven organization
August 2016 – April 2018

Business Manager
July 2015 – July 2016

BRK Ambiental
Corporate Finance and Investor Relations
• Construction of modeling financial feasibility assessment for new business, investment risk and structured finance; • Treasury in the area of ​​fundraising in corporate and project finance modality; • Supported the funds raised from the IFC - the World Bank, FI-FGTS and BNDES for sanitation projects; • Participated in the acquisition of companies in the sector of basic sanitation.
November 2008 – May 2011

Trainee-Legal Department • Preparation and analysis of all types of contracts, agreements and internal company documents; • Preparation of advice for all areas of the company (contractual, labor, tax and consumer); • Monitoring of labor inspections and environmental company that was submitted.
January 2006 – December 2006

Paulo's Education

IESE Business School
Master of Business Administration (M.B.A.)
2013 - 2015

Harvard University
Program on Negotiation, Harvard Negotiation Institute
2008 - 2008

Pontifícia Universidade Católica de Campinas
Bacharel, Ciências Jurídicas e Sociais
2003 - 2007