About us: Our user research platform allows you to test, benchmark and make evidence-based design decisions. Great user experiences come from great user research. Better experiences for your team Optimal Workshop lets you and your team build better experiences together. Better experiences for you: Understand customer behavior patterns and improve your product. Better experiences for your users Collect and make sense of quantitative and qualitative data easily — to make designs that match the intent of your users. No more lost customers. Products Tree Testing Take the guesswork out of information architecture with Treejack which helps you prove your site structure will work before you get into interface design. First-click Testing Run tests on wireframes and prototypes to identify usability issues before you write a line of code. Card Sorting We’ve made card sorting even easier with OptimalSort - the online card sorting tool preferred by information architects, web designers and content writers the world over. Online Surveys Create surveys quickly in over 70 languages and collect data with ease using a variety of question types. Qualitative research Reframer is your team’s new qualitative research sidekick that makes the process quicker and easier, giving you results in no time.